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    Research topic: Social Media and Beauty Advertising
     

    c) Research Report

    Third, write a Research Report after you have conducted your research. The Report needs to be handed in as a hardcopy and every group needs to upload it to Blackboard by the due date.
    The Research Report should be prepared in strict accordance with the current edition of the Publication Manual of the American Psychological Association accessible via: http://www.apastyle.org. Sexist language is prohibited, including gendered pronouns.
    Use your word-processing software to add a header that will appear at the top of every page that includes the report title (everything before the colon!) and the page number. The header appears within the top margin, not below it.
    You are allowed (encouraged!) to use tables, graphs and charts in reporting your findings, but no more than four (4) and no larger than half a page in size—tables, graphs and charts will NOT be included in the Research Report’s word-count.
    Your Research Report should have the following content and section headings in the specified order as presented below (note: no table of contents required):
    2
    1.) Title and Title Page:
    Title should identify the study’s variables and/or theoretical issues under investigation and relationship between them. On the title page include all authors and their affiliation (in this case, each student’s specialization).
    EXAMPLE:
    The Influence of Social Networking Sites on Political Behavior: Modeling Political Involvement via Online and Offline Activity
    Tonghoon Kim, Doctoral Candidate, Dept. of Communication, University of Connecticut
    David J. Atkin, Professor, Dept. of Communication, University of Connecticut Carolyn A. Lin, Professor, Dept. of Communication, University of Connecticut
    2.) Abstract: Write an abstract of approximately 100 words. It should be included on the same
    page as
    • • •
    • • •
    the title page but below author(s). The abstract should:
    Summarize the study’s focus and intent.
    Identify the problem under investigation
    Identify the study participants and/or observations and sample size or number of observations
    Identify the data/information gathering procedures and research design
    Identify the major findings
    Identify the conclusions and implications of the study
    3.) Introduction: Write an introduction that includes:

    Importance of the problem (theoretical &/or practical implications)
    Review of relevant scholarship (your study’s relation to previous work; e., your literature

    review)

    Specific research questions and/or hypotheses and/or objectives
    How research questions and/or hypotheses and research design relate to one another

    3
    4.) Method: The method must:

    Include a description of the participant and/or observation(s) characteristics including eligibility and exclusion criteria and major demographic and/or descriptive characteristics.
    Explain how sample size was determined and what sampling procedures were used for selecting participants and/or observations.
    Explain what the intended sample size was and the actual sample size if different from intended.
    Explain the type of research instrument and/or procedure used, how was it used and in what setting/location.
    Explain how ethical standards were met. 5.) Results: The research results must include:
    Total number of participants and/or observations and dates defining the period of data collection.
    Information concerning problems with quantitative and/or qualitative assumptions and/or data distributions that could affect validity of findings.
    Statistical software program used and/or means of analyzing qualitative data.
    Report all analyses performed and describe the results.

    6.) Discussion: The discussion includes:

    A statement of support or nonsupport of all original research questions and/or hypotheses and/or objectives. Distinguish between primary and secondary research questions and/or hypotheses and any post hoc qualitative explanations.
    Similarities and differences between result and the work of others (from your literature review).
    Sources of potential bias and/or other threats to internal validity.
    Limitations and/or identifiable post hoc weaknesses of the study.
    Generalizability (external validity) of the findings, taking into account the target

    population and/or other contextual issues related to understanding the communication
    topic under examination.

    Concluding paragraph, discussing implications for possible future research.

    4
    7.) References: All works cited in the Research Report are to be listed in alphabetical order in APA Style with a hanging indent, single-spaced, with a line break between references.
    8.) Appendix: An appendix in which you include your questionnaire (if you have one) or other relevant documents or results that you used or created throughout your study. (the appendix and bibliography do not count towards your word limit)
    Write the paper well (check your grammar, spelling & punctuation).
     

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