Beverland, Michael. 2006.“The ‘Real Thing’: Branding/Authenticity in the Luxury/Wine Trade.” Journal of

Beverland, Michael. 2006.“The ‘Real Thing’: Branding/Authenticity in the Luxury/Wine Trade.” Journal ofBusiness Research 59(2):251-258.

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This is the Reading:
Beverland, Michael. 2006.
“The ‘Real Thing’: Branding
Authenticity in the Luxury
Wine Trade.” Journal of
Business Research 59(2):251-
258.

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