Beverland, Michael. 2006./“The ‘Real Thing’: Branding/Authenticity in the Luxury/Wine Trade.” Journal of/Business Research 59(2):251-258.


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    Beverland, Michael. 2006./“The ‘Real Thing’: Branding/Authenticity in the Luxury/Wine Trade.” Journal of/Business Research 59(2):251-258.
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    This is the Reading:
    Beverland, Michael. 2006.
    “The ‘Real Thing’: Branding
    Authenticity in the Luxury
    Wine Trade.” Journal of
    Business Research 59(2):251-
    258.

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