Discuss some of the marketing strategies that aviation companies are making to meet the needs of the growing international business and commercial aircraft market


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    Discuss some of the marketing strategies that aviation companies are making to meet the needs of the growing international business and commercial aircraft market. Research at least one article to support your example(s) of how these aviation businesses are addressing the customer requirements from this emerging market. After discussing your finding, provide your thoughts and opinions on how successful this strategy will be in providing a competitive advantage for the company.

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